Dynamic, Personable & Brand Conscious Creative Leader with 18 years of experience
The Goal: To create an immersive environment through Storytelling in order to highlight the Star Wars product collection and make it appealing to both adults and children. Provided Visual Direction for Disney Stores North America to support the highly anticipated Star Wars - The Force Awakens theatrical release. Partnered with Marketing and Brand & Image Creative Team to develop, design and publish detailed merchandising directives to over 243 Stores across North America & Canada.
Collaborated closely with product development team to develop Disney Store Exclusive product that further pushed the concept of Storytelling. This allowed for a broader reach and elevated guest experience resonating with the nostalgic Star Wars fan and collector.