As e-commerce design manager of the Disney Store Online, I was tasked to develop the UX/UI and overall online environment for the first Personalization and Customization platform of its kind to support the partnership between Disney/Pixar and Ridemakerz - licensee toy company. Drove the project from inception with low fidelity UX flow mockups through complete launch. Partnered closely with Disney product mangers and licensee to ensure proper positioning and management of the Disney/Pixar brand.